Capture
moments,
create
experiences
For a long time, I followed society's dictation of a singular linear path, leading us to what we are to do with our lives. However, during my journey, what I have found is that life can take you down many different chaotic paths; it is the beauty within the chaos that makes life's memories.
Hello, my name is Samantha. I love to capture moments of emotion and create lasting experiences from them. Let me tell you a little bit about myself!
My story began long before I was ever consciously aware of my passion for combing psychology with the creative fields.
At 14 years old, my creative eye was first opened when I received my first Macbook Pro. Immediately, I became fascinated with the magic of capturing moments through video. Long before any smart phones, and lacking an individual video camera, I began recording my everyday experiences using the built-in camera on the Macbook. Like a little 13"x9" cell phone, my Macbook was instantly attached to my hip! Any excuse I could find, I started recording; anything and everything. I then spent countless hours editing my memories and sharing them with loved ones and friends. I didn't realize at the time my underlying adoration with observing people's tendencies and capturing their emotional reactions to their interactions and the world around them.
Years later, in college, I began my Bachelor's studies in the field of industrial Design with a focus on toy design. It was then that I learned how much I loved to create with a purpose. I focused on toy design because I admired a child's ability to create their very own world of imagination. I hoped to embark into their world and create experiences, in which for them to grow.
With this focus, my goal has always been to capture moments that are happening every day and create lasting experiences for my clients and peers. I am driven to understand the way people think and uncover the interactions and experiences that leave a permanent blemish on the human memory. Joining forces with both the psychological and creative
world, my goal to better the human experience is
something I continue to strive for every day.
Slowly, I came to the conclusions: I loved being able to observe and interpret people's interaction within everyday life, capturing their moments and journeys throughout time, and analyzing all of this recorded data to create better experiences for the ones living in the world around me. It wasn't long before my vertically-thinking path guided me to the field of Service Design and UX. Here, I could utilize my imagination, combine it with my passions, and create a more beautiful and efficient world around me.
