DASH
ARCADE INSPIRED
FITNESS
TOUCHPOINTS: SERVICE DESIGN | UX RESEARCH
PROBLEM
SOLUTION
ABOUT
Studies show the US is below average on getting the recommended amount of daily exercise. Instead, as technology grows, they are spending more and more hours connected with their device.
After conducting our research, we discovered there are many opportunities to bring the 'fun' into working out using the resources we now have. We intend to provide an interactive fitness center, supported by a reward and loyalty program and a strong technological platform.
AIF is an interactive gaming gym focused on rewarding customers on their hard work. It features specialized equipment that combines digital gaming with traditional exercising equipment. Performance measures, biometrics, and other statistics are recorded while members use the equipment which automatically uploads to an external cloud database. Members can access this information via a personal dashboard, which enriches the overall workout experience.
TARGET MARKET
FITNESS CENTER KEY FEATURES
1.
Exergaming
Workout using specialized fitness-gaming equipment
2.
User Bracelet
Collect fitness data from equipment using bluetooth technology
3.
4.
Fitness App
View fitness progress and watch your calories burn convert into a point system
Reward System
Redeem points with rewards for all the hard work you put in
USERBRACELET
Burn and Earn
Use bluetooth bracelet to connect
to exergame machine and begin tracking fitness progress.
Data will automatically be updated to user's account when they login.
KEY APP FEATURES
REWARD
SYSTEM
Lowest Range
Point Range: 500-9,000 Points
Fruit
500 Points
Water
1,500 Points
Sunscreen
4,000 Points
Yogurt: 1,000 Points
Protein Bar: 1,5000 Points
Yoga Ball: 4,000 Points
Protein Shake: 4,000 Points
Towel: 5,000 Points
Highest Range
Point Range: 36,000-99,000 Points
Fitness Tracker
37,000 Points
Under Armour Clothing
40,000 Points
Bose Headphones
75,000 Points
Sleeping Bag: 40,000 Points
REI Hammock: 50,000 Points
Sneakers: 50,000 Points
REI Backpack: 50,000 Points
Conversion Rate Key:
500 Points = 1$
500 Calories= 1 Days Visit
166 Avg Points Per Visit
3 Calories = 1 Point
.68 Cents= Avg Retail Sales/Membership
Fees Per Customer
2:1 Ratio for Money Going in vs. Going Out
2.04$:1$ = 3 Visits Price Ratio
3 Visits=500 Points= 1$
Mid Range
Point Range: 10,000-35,000 Points
Waterbottle
10,000 Points
Yoga Mat
25,000 Points
Gym Bag
35,000 Points
Sunglasses: 10,000 Points
Nike Hat: 15,000 Points
Dumbells: 25, 000 Points
TRX Bands: 30,000 Points
Current Grand Prizes
Point Range: 100,000-600,000 Points
Week Long Camping Trip
350,000 Points
White Water Rafting Trip
200,000 Points
Costa Rica
Adventure Trip
600,000 Points
PROCESS
